Heike Yates

CEO

Heike Yates, a Fitness and Mindset Coach, is a powerhouse in fitness, nutrition, and mindset with over 35 years of expertise. She breaks down the complexities of midlife wellness into simple, actionable steps you can start taking action today. But don’t mistake her for someone helping you get by in midlife—Heike’s all about helping you thrive. She’s transforming not just bodies but lives with her unique approach to getting active, eating right, and boosting energy. Heike is the driving force behind ‘Pursue Your Spark,’ a midlife platform that includes the popular podcast with the same name. When she’s not coaching or behind the mic, catching her outdoors, pushing her limits as a triathlete, or embarking on a new adventure.